One of the best things about working as a designer is the creation of new solutions, shaping innovative products with great experiences. But where do these great ideas come from? What happens in this magic moment, when an idea sparks – and how can you trigger this? This workshop teaches methods how to reliably come up with new ideas und find the one idea that really stands out. The workshop addresses all roles alike. But this is not just another creativity workshop. It trains methods which refelct how creativity actually works, based on recent neuro-scientific findings. Forget the mythos of left-brain creativity! The theory to this hands-on experience is provided by the talk Blank Paper and Muse's Kiss. Together they pack a powerful punch on creativity and ideation.
What participants will learn
In the first part of the workshop, we’ll focus on inspiration and idea generation. You’ll be introduced to several methods and techniques to stimulate your creativity and come up with great ideas, e.g. the 635-method for teams. In a hands-on session, you’ll get the opportunity to try a combination of methods for yourself.
But not all ideas are good, and designers need to identify quickly which ideas are worth exploring further. This will be focus for the second part of the workshop. You’ll learn about methods and principles for evaluating your ideas and finding the valuable ones, e.g. with the how-wow-now-method. As with the first part, a hands-on session will help you adopting the methods for your daily work.
The workshop closes with sharing best practices for ideation workshops with users or customers. How to avoid steering or suggesting an outcome and get the raw outside inspiration you're seeking.
Basic information
This is a half-day (4 hours) or full day (8h) workshop. It suits audiences between 6 to 48 people (<30 recommended).
Suitable for inhouse trainings as well as conferences and summits.
It was part of the following events:
- Inhouse trainings
- ProfsoUX Conference 2020 in St. Petersburg, Russia